Answer:
Advertising affects the emotion of consumers because it links the product or service offered to a sweet memory or a deep consumer desire.
Explanation:
Creating an affective relationship with the consumer through a more poetic and subjective language, developing an engaging narrative that arouses a pleasant memory or a deep desire, is a technique that highlights the assertiveness of emotional appeal, as it generates greater involvement, identification and understanding. consumer excitement with the product or service offered by advertising.
Advertising campaigns use this feature to emotionally connect the consumer to the company. More than selling a product, brands have realized that it is necessary to create an identification between the public and the company.
Emotional appeal can be made to give the recipient a sense of excitement, joy and happiness, or the opposite: fear and guilt. When there is an appeal to emotion, the irrational aspects are taken into account and the arguments disregarded. Beautiful places, happy people, families having fun causes a positive feeling and motivate consumers to shop.
