You could offend the person, and if they’re your friend you could ruin that relationship with that person. Or... You could be fired from a job as you could be offending the other person.
Answer:While gender stereotypes encourage more men to pursue entrepreneurship than women, explicitly stating that there is a stereotype can actually help nullify it.
Explanation:Previous research tells us that gender stereotypes have powerful effects on cognition and behavior, reflecting as well as influencing the gap between men and women in many achievement-related spheres. These effects are especially salient in the field of entrepreneurship, which studies show is heavily associated with stereotypically masculine traits.
More recent research suggests that the manner in which these stereotypes are activated, either subtly or blatantly, may influence people’s response to the stereotype. More specifically, studies have shown that subtle (implicit) stereotype activation leads to attitudes and behaviors that are consistent with the stereotype, whereas blatant (more explicit) activation leads to attitudes and behaviors that are opposite, or in contrast, to the stereotype.
While previous research on stereotype activation theory has focused on academic and athletic test performance, this study extends this theory by focusing on entrepreneurship. In this study, the authors examine the impact of implicit and explicit activation of gender stereotypes on men and women’s intentions to pursue the traditionally masculine career of entrepreneurship. The authors randomly assigned undergraduate business students to one of 6 stereotype conditions and then assessed their entrepreneurial intentions after the experiment
