Answer:
- Releases videos of its new, high tech smartphone manufacturing facility --- To give consumers a peek into its operations
- Hosts an online sweepstakes and gives the winners an extended warranty on a smartphone model --- To increase brand loyalty
- Gives bloggers a new smartphone handset before the model is on the market --- To create consumer awareness about a new product
- Ask customers to determine their next model using hashtag #NEWMODEL --- To allow consumers to be part of product development
Explanation:
Social media is increasingly present in people's daily lives, seeking a place of their own and offering solutions that are not so accessible. Used by all ages - from children to the elderly - social networks bring information to users without having to pick them up, making interaction comfortable and useful.
For many companies, this scenario is no different. The relationship sites have become a channel of communication with the customer, where you can show the products and services offered and consumers can interact with the brand, leaving suggestions and opinions.
