3. Why would the sale of counterfeit products through its sites be damaging to Alibaba?

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18-02-2019
Business

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3. Why would the sale of counterfeit products through its sites be damaging to Alibaba?

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MsTeel MsTeel · Answer 1 · 2019-02-18T20:19:24+01:00

MsTeel MsTeel

18-02-2019

Reputation.

If a company has a bad reputation of allowing the sale of counterfeit goods, buyers will not trust the site and will not buy from it.

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scouteo scouteo · Answer 2 · 2020-03-07T02:56:55+01:00

The correct answer to this open question is the following.

The sale of counterfeit products through its sites can be damaging to Alibaba because it directly affects its name and reputation.

Alibaba is the largest online site to buy products. We could say it is the competitor of Amazon. Alibaba sells millions of dollars yearly. So its customers would get a negative impression if they realized that some products sold in the Alibaba platform are counterfeited. Its image could be affected negatively and the company would have to spend a lot of money on marketing and public relations campaigns to overturn the bad perception.