Question

Which of the following scenarios demonstrates the method of influence known as liking?



A.
Pedro is more likely to buy the same brand of jeans that celebrities wear.

B.
Nita is more likely to buy a brand of designer purse that sells out in one day.

C.
Jelena is more likely to buy the brand of sports clothing that sponsors her team.

D.
Jeanette is more likely to buy the same brand of cosmetics that her best friends wear.

E.
Igor is more likely to buy the brand of sporting equipment that others at his club use.

Answer 1

Here there are many possible answers since the method of influence known as liking is that we tend to be influenced by people that we like. In this case I think the correct answer is D. since Jeanette obviously likes her best friends.