Question

Which scenario illustrates the principle of consistency?



A.
Patti mentions several examples of other people volunteering at her charity to influence her readers.

B.
Marc stresses that the company anti-litter campaign occurs only once a year.

C.
Maribeth describes how that local cancer center has helped several colleagues, which is why the company supports it.

D.
Bill names several high-profile celebrities who support the same charity event that the company is sponsoring.

E.
Maya asks volunteers to sign up by return email because then they will be more likely to carry through.

Answer 1

The principle of consistency states if someone commits on a small level to something, they are more likely to be consistent and continue committing to it later. An example in the sales world is to ‘try before you buy’. The chances of purchasing after this are greater than purchasing ‘cold’. In this case the correct answer is E. since volunteers may give a step forward if they sign up. and they will be more likely to carry through.