Question

The glo-brite company is considering development of a new children's toothpaste in fun-shaped dispensers. before performing any business analysis on the product, glo-brite would like an initial response from potential customers to determine interest in a toothpaste of this type. glo-brite will begin ____ to gather the information.


a. test marketing


b. product development


c. screening


d. concept testing


e. idea generation

Answer 1

Screening. This is the process of gathering a focus group, distributing the product and gathering the opinions of the group before selling the product

Answer 2

Answer:

D) concept testing

Explanation:

During the concept testing phase the new product idea or concept is tested or surveyed to determine if there is any potential market for the new product. The concept testing phase is done at an early stage where there is no prototype product yet, and it is much more limited than product tests carried on at later stages.