400%
Suppose sales in 1994 were 100 of some unit. Then in 1995, they were ...
... 100 - 80% × 100 = 100 × (1 - 0.80) = 100 × 0.20 = 20 . . . . units
Then the percent increase to sales of 100 units in 1996 can be found from ...
... percent change = ((new value) - (old value))/(old value) × 100%
... = (100 -20)/20 × 100%
... = 80/20 × 100%
... = 400%
The increase from 1995 to 1996 was 400%.