The excerpt from "The Adventure of the Mystery Picture" that conveys the playful tone of the passage is:
"A picture!" said the old gentleman with the haunted head. "A picture!" cried the narrator with the waggish nose. "A picture! a picture!" echoed several voices."
In literature, playful tone refers to a tone spoken by the character which is fun, in high spirits, intended to be funny, or to make people laugh. This is usually done in a part of the story that it is not really important to the flow of the plot, so it doesn't distract the reader.
“A picture!” said the old gentleman with the haunted head. “A picture!” cried the narrator with the waggish nose. “A picture! a picture!” echoed several voices.