Advertising is Effective because it keeps the people informed about New products you are selling or services In the market. By Advertising you will get more costumers, This is because your spreading the idea/product all around your community. Although it could be costly, you could easily make the money back and more. Advertisement is an investment, "You have to spend money to make money". The last thing i have to say about advertising is that something so little like "hey the prices are super cheap" or "Come buy we slashed the prices in half" Could get A LOT of people to come to your store.