Informative advertising is less expensive because it is used when introducing new products and fewer images are included. But persuasive advertising is more costly because businesses try to show customers that their products are better than their rivals by signing off deals with celebrities to market their products and thereby make these celebrities their brand ambassadors which becomes very expensive for the business. Persuasive not only includes celebrity endorsements, they even create different advertisements to grab customers attention, change the packaging of products and give in offers, etc.
