THE QUESTION:Define a swot plan in business.
MY ANSWER: SWOT plan (or SWOT matrix) is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.
A SWOT Analysis defines the strengths, weaknesses, opportunities and threats of a particular business for example; Apple. Strengths and Weaknesses are internal factors while Opportunities and Threats are external factors of a business. Strengths and Opportunities are the positive factors of a business to be successful and expand further more but Weaknesses and Threats are the negative issues that a business needs to face and overcome.
