Question

Sandy is trying to decide which new soft drink to try. she decides to try "bliss mist" because it has a prettier bottle and the theme song is running through her head. sandy is using the ________ heuristic to make her decision. availability "length equals strength" "how do i feel about it?" anchoring and adjustment

Answer 1

The answer is "how do I feel about it". Because the psychological heuristic method she used was based on her feelings about the product. She was visually impacted by the bottle of the drink and the theme song was running through her head, so she created a relationship with the drink, feeling comfortable in choosing it.