Anne exhibits high level of "product involvement".
Product involvement by customers has a tendency to be more prominent for merchandise that have a higher expense and are purchased after significant research and thought. The level of a purchaser's interest in buying a specific item type and that they are so dedicated to getting a given brand.
Anne exhibits high level of Product Involvement.
Product involvement describes a person's involvement in purchasing a product. When a person is so much involved in buying of the products that he keeps record of the things like sales and promotions on those products, he is exhibiting high level of Product Involvement.
In this case, if Anne is well informed about the deals or promotions on some products on store, she is performing high level of Product Involvement.
