I believe the answer is: corporate partners
Corporate partners refers to the entity that separated from our organzation, but involved in a cooperation with our organziation in order to achieve a common goal. Corporate partnerships allow the combination of resources that allow more than one company to improve its overall efficiency.
This relationship with basf is an example of corporate partners aspect of the marketing environment
The video mentions that adidas works closely with basf to develop new technologies like boost. for adidas.
BASF SE is a German chemical company and the largest chemical producer in the world. Whereas Adidas is a multinational corporation, founded and headquartered Germany, it designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe.
Marketing Environment is the combination of external and internal factors and forces that affect the company's ability to establish a relationship and serve the customers.
A Marketing Environment Analysis Framework:
This relationship with basf is an example of ..... aspect of the marketing environment
The immediate environment includes the firm and its immediate influences, such as competition and corporate partners.
Corporate partnership is a relationship with a corporation where the company interacts with the Foundation to achieve joint objectives on levels such as financial donation, employee engagement, corporate social responsibility
Grade: 9
Subject: business
Chapter: the marketing environment
Keywords: basf, boost, adidas, the marketing environment, video
