The answer is "threat".
SWOT analysis is a structure used to assess an organization's aggressive position by distinguishing its qualities, shortcomings, openings and dangers. In particular, SWOT analysis is a central appraisal demonstrate that estimates what an association can and can't do, and its potential chances and dangers.
Threats allude to factors that can possibly hurt an association. For instance, a dry spell is a danger to a wheat-creating organization, as it might wreck or diminish the harvest yield. Other basic dangers incorporate things like increasing expenses for sources of info, expanding rivalry, tight work supply etc.
