The phrase describes a particular promotional provide ceaselessly mentioned on the social media platform, Reddit, involving the menswear retailer Charles Tyrwhitt. This provide sometimes permits prospects to buy three shirts, or different chosen gadgets, for a complete worth of $99 (or an analogous worth level relying on the area and foreign money). Discussions on Reddit often revolve across the perceived worth of this promotion, the standard of the shirts provided, and potential different offers or reductions.
One of these promotion’s significance stems from its means to offer a cheap method to purchase high-quality menswear. For shoppers, it represents a tangible worth proposition in comparison with buying gadgets at their particular person retail costs. Traditionally, such bundled provides have been a advertising and marketing technique to extend gross sales quantity, clear stock, and appeal to new prospects. Discussions on Reddit function a type of crowd-sourced validation, offering potential patrons with real-world suggestions on the provide’s price and the general product high quality.