The alternate of possession of a profile on the favored social media platform, Reddit, for remuneration, constitutes a transaction involving digital property. This follow encompasses the switch of related karma factors, submit historical past, and probably subscribed subreddits to a brand new proprietor in alternate for monetary compensation. An instance of this might be a person receiving cost to relinquish management of their profile, enabling one other celebration to leverage its current popularity or amassed metrics.
This exercise’s perceived significance stems from the established standing a profile would possibly possess inside particular on-line communities. Advantages sought by purchasers typically relate to quick entry to engaged audiences or circumventing the time required to construct credibility organically. Whereas the phenomenon itself is comparatively current, it represents a manifestation of the rising worth assigned to established presences inside on-line social networks.
