The phrase refers back to the period {of professional} basketball dominated by Earvin “Magic” Johnson within the Nationwide Basketball Affiliation (NBA). It encapsulates a interval characterised by thrilling, fast-paced video games, and the widespread reputation of the game, notably within the Nineteen Eighties and early Nineteen Nineties. A notable instance consists of the extreme rivalry between Johnson’s Los Angeles Lakers and Larry Chicken’s Boston Celtics.
This era holds significance as a result of it considerably boosted the NBA’s international enchantment. Johnson’s charismatic playstyle and on-court success, alongside these of different distinguished gamers, helped to attract in bigger audiences and improve income for the league. The period additionally marked a turning level in basketball advertising, with elevated media protection and endorsement offers.