The clothes worn by Nationwide Basketball Affiliation groups throughout the Christmas Day video games of 2016 represented a departure from typical uniform design. These special-edition articles of clothes have been characterised by a deal with single-color schemes and the absence of group logos on the chest. As a substitute, the group moniker was featured prominently throughout the entrance of the jersey. Sleeveless t-shirt designs have been employed, making a extra informal aesthetic than customary game-day apparel.
These uniforms offered a novel alternative for the NBA to interact followers by means of merchandising and branding efforts throughout a broadly seen annual sporting occasion. The distinct design parts served to distinguish the Christmas Day video games and create a way of event. Furthermore, the implementation of a much less conventional design supplied an opportunity to evaluate fan response to potential modifications in uniform aesthetics, constructing on previous Christmas version uniforms and the favored attraction of the NBA as a trend icon.
