The precise phrase refers back to the observe of looking for promotional gives associated to the Hollister clothes model on the social media platform, Reddit. People in search of to cut back the price of their purchases usually make the most of search engines like google and yahoo to find related threads or posts the place customers might share energetic, legitimate, or doubtlessly expired codes that may be utilized through the on-line checkout course of or, in some situations, at bodily retail places.
This conduct illustrates a broader development of leveraging on-line communities for crowdsourced financial savings. Customers discover worth in accessing user-generated content material that may circumvent conventional advertising channels and doubtlessly uncover extra advantageous offers than these available on official model web sites or by means of standard promoting. Traditionally, coupon clipping and cut price searching have been primarily bodily actions; nevertheless, the web, and platforms like Reddit, have democratized and amplified this course of, permitting entry to a wider vary of reductions in real-time.
