The phrase refers to a particular, reoccurring phenomenon discovered on-line: situations of humorous or noteworthy signage displayed at grocery shops throughout the state of Michigan, that are then shared and mentioned by customers of the social media platform, Reddit, typically specializing in a selected particular person, seemingly an worker or buyer, related to the signal’s creation or content material. An instance could be a photograph of a hand-written signal promoting a sale on produce, accompanied by anecdotal commentary concerning the individual assumed to be accountable for its witty phrasing, all posted and actively commented upon inside related subreddits.
The importance of those situations lies of their skill to seize a way of native tradition and humor. They supply a platform for people to share and recognize on a regular basis observations, fostering a way of neighborhood amongst on-line customers with shared geographic ties or comparable senses of humor. Traditionally, any such content material displays the rising position of social media in documenting and disseminating hyperlocal occasions and experiences.
