The phrase refers to a extensively circulated, extraordinarily graphic and disturbing video alleged to depict the homicide of a person by a Mexican drug cartel. The video’s circulation is closely related to the web platform Reddit, the place customers shared, mentioned, and sought out the content material, regardless of its specific violation of the platforms content material insurance policies.
The importance of this video’s notoriety lies in its stark illustration of the darkish underbelly of the web and the challenges of content material moderation. It highlights the potential for very violent materials to unfold quickly on-line and the psychological influence such content material can have on viewers. The video’s infamy has additionally fueled debates concerning freedom of speech versus the necessity to shield people from publicity to traumatic content material.
