The phrase refers back to the seek for {discount} alternatives associated to a particular clothes model, Abercrombie & Fitch, discovered inside the on-line discussion board and neighborhood platform, Reddit. Customers typically search and share promotional codes for decreased costs on gadgets from this retailer, using the platform’s collaborative nature.
This exercise advantages each shoppers searching for to reduce bills and, not directly, the model. Customers acquire entry to potential financial savings, whereas the model could expertise elevated gross sales pushed by consciousness generated by shared codes and discussions. Traditionally, boards like Reddit have change into important sources for aggregating and disseminating such info, bypassing conventional advertising and marketing channels.
