A collection of letters or numbers, typically a mixture of each, utilized to unlock reductions or particular affords throughout the context of Nationwide Basketball Affiliation associated merchandise, experiences, or companies that contain a crossover promotion. For instance, a sequence like “CROSSOVER20” may be entered throughout a web-based transaction to cut back the ultimate worth of a selected NBA-branded merchandise.
These alpha-numeric strings present a mechanism for incentivizing purchases and monitoring advertising marketing campaign effectiveness. The provision of such codes typically coincides with key occasions within the NBA season, partnerships with sponsors, or to advertise new product traces. Traditionally, their use has grown alongside the rise in on-line procuring and the will for shoppers to hunt worth and financial savings.
