Which of the following correctly identifies why companies would use a market segmentation strategy? Select one: a. With limited resources, firms can better satisfy the wants and needs of a smaller target market. b. This strategy enables a firm to identify common traits in different consumer groups. c. They can avoid antitrust laws by selecting a small slice of a larger market. d. Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.
