Angela, a marketing manager of a local food cooperative in the Appalachia region, changes the marketing content across different social media platforms. This is because she read a fascinating communication theory by Marshall McLuhan according to which _______________________
A. Decoding of messages is paramount
B. Maximizing the audience for tweets is critical
C. The medium is the message
D. Encoding of messages is paramount
E. Cognitive dissonance has to be minimized
