Which of the following is a criticism of customer satisfaction research? It focuses on customers' future needs and fails to investigate current needs. It focuses on registered complaints, but many customers may not bother to complain. It assumes that customer satisfaction is the only indicator of business success. It relies on self-reported data, which may not always be accurate.
1) It focuses on customers' future needs and fails to investigate current needs.
2) It focuses on registered complaints, but many customers may not bother to complain.
3) It assumes that customer satisfaction is the only indicator of business success.
4) It relies on self-reported data, which may not always be accurate.
