A British pharmaceutical chain wishes to make its first entry into the Canadian market by building a facility in southern Ontario, a region with which its director, Doug Moodie, is comfortable because he got his medical degree at McMaster University. After a preliminary analysis, four cities are chosen for further consideration. They are rated and weighted according to the factors shown below:
Q1) Based on the given information, which city is the best for Doug? Justify your decision based on the Factor-rating Analysis model.
