Analyse the internal and external environments impacting the organisation of your choice. You are expected to demonstrate an understanding of the theory by applying it to the organisation of your choice. Avoid copying and pasting of existing analyses as this will be penalised. (15 marks internal analysis, 15 marks market analyses, 15 marks macro analysis) - A demonstration of the understanding of the impact of the various levels of the business environment on strategy - The analyses should be based on the chosen organisation; existing analyses will be penalised?
