A company, Pluto Inc. , employs the franchising strategy to enter a new national market. Which of the following statements is MOST likely to be true of Pluto?
a. It is less likely to impose strict rules regarding how a franchisee does business.
b. It is more likely to bear the development costs associated with opening a foreign market on its own.
c. It is more likely to have a greater control over the quality the products manufactured in the foreign country.
d. It is more likely to be a service company.
