The Lebanese steel factory “Steel Co.” was the leader in its market for many years. Today, the management noticed that sales are decreasing since the market prices are dropping down due to unbeatable offers and discounts from other companies competing in the same market. The management decided to use “Analytical Power” software to analyze the market by collecting data online via the Internet from many websites and saving this data on large servers. As a result, “Steel Co.” decided to change its production line to manufacture steel products only to luxurious villas and residential homes, located in specific areas in Lebanon. This strategy helped the company to sell targeted customers at higher prices making higher revenues. The new system includes a website allowing customers to select the designs they wish online, and to customize their products based on quality, colors, styles, etc.
What other type of competitors can be considered as a force that may put pressure on the organization?
