You have just opened a new fitness club. Part of your marketing plan is to offer membership discounts to anyone who joins the club in the first year of business. You decide to send out emails to announce your grand opening special offer. Your friend, a freelance personal trainer, hands you a list of 1000 email addresses of clients he has worked with in the past. Which of the following is true?
1) You cannot send out the emails. Even though people may have consented to receive communications from your friend, they have not 'opted in' to receive email from you.
2) You can send out the email, but only if you lie and say that your friend is an employee, since he is the only one allowed to send the clients email.
3) You can send out the email without consent as long as you include an 'unsubscribe' link.
4) You can send out the emails with a subject line that reads 'Open this email if you consent to be on our mailing list' in order to allow the recipients to consent before reading the email.
