One of the most explicit forms of conditioned power in modern industrial societies is exercised through advertising." -Professor John Kenneth Galbraith in his publication on Anatomy of Power. Advertising has been popularly defined as a form of non-personal communication through the media about products, services, or ideas paid for by an identified sponsor. Kotler and Keller (2006) posited that Advertising is any paid form of non-personal presentation of goods, services, or ideas by an identified sponsor. Considering the enormous power of advertising, it is crucial that the target audience should be protected through responsible practice.
Tripartite Structure & Relationship
Advertising, as a practice and a high-profile business, is built on a tripartite industry structure comprising three interdependent autonomous sectors with many subsectors.
Discussion: Having gone through this Week’s resource, please search the internet for more insights on the topic. Reflect on your understanding of the regulation of the tripartite structure and relationship. Then post your thoughts for and against the regulation by clicking ADD TO DISCUSSION.
