Your roommate's parents have offered you serious cash money to closely monitor your roommate's study habits. After collecting data over the entire semester, you report that your roommate tends to recall information poorly after study sessions where the TV was on in the room and where popular music was playing on the radio. If she studies when the room is quiet her performance is better (note: the testing takes place in a quiet classroom). Which concept is most applicable to this scenario?
1) Classical conditioning
2) Operant conditioning
3) Observational learning
4) Memory encoding
