Firms come to IDEO for the open feeling of ideas and innovation. IDEO is different from other companies as it keeps the groups small so that there aren't too many hands in the pot. Constantly testing and prototyping ideas weeds out the good ideas from the bad in hopes that the final product is the best option they had to offer. Also, most big firms follow traditional corporate guidelines that involve a structured work environment such as employee hierarchy. What is one of the reasons why firms come to IDEO?
1) For the open feeling of ideas and innovation
2) To keep the groups small
3) To test and prototype ideas
4) To follow traditional corporate guidelines
