Let's suppose that Everest Food Products Pvt. Itd., wants to increase the sales of its 'Pav Bhajl Masala spice powder in India, which it has currently split into North, South, East and West. It is considering splitting its existing territorles into smaller ones to improve market penetration through effective distribution channels. Suppose the company's internal sales data revealed that it gets most of its revenue from the states of Maharashtra, Karnataka and Gujarat. Which would be the ideal region to split further?
1) North
2) South
3) East
4) West
