A balanced scorecard for measuring company performance entails creating both financial and strategic objectives, tracking their achievement, and giving management a more complete and balanced view of how well an organization is performing. It prevents the drive for achieving strategic objectives from overwhelming the pursuit of financial objectives. It entails having an equal emphasis on achieving short-term financial and strategic objectives and achieving long-term financial and strategic objectives. What does a balanced scorecard for measuring company performance entail?
1) Creating both financial and strategic objectives
2) Tracking the achievement of objectives
3) Giving management a more complete and balanced view of performance
4) Preventing the drive for achieving strategic objectives from overwhelming the pursuit of financial objectives
