Throughout this course you will develop individual parts of a marketing plan for a new product or service or for an innovative improvement of an exisring product or service. For week 1 marketing plan assignment, you are tasked with coming up with one product or service for a real company ( either profit /nonprofit ) writing a detailed description of these products or services and writing your reasons for selecting these products or services You will submit a detailed self the products or services along with why you are selecting the products or services for the week 1 Marketing plan assignment.
