Which of the following is an A/B test? Choose one • 1 point 30 players of a game prototype are given two options in a game: fight or run. Game makers then balance the game so that 50% will choose one and 50% will choose the other. 30 random players of a mobile game receive a completely different store layout from the other 9,970 players. The game creators then measure the behavior of the customers by their differing behavior in the store. 30 players of a game bought a limited edition in-game item. 9,970 players did not. The A/B test shows a 0.3% conversion rate. A focus group of 30 potential players are shown two different possible looks for the game’s character. A moderator talks them through what they like and dislike about each look.
