Alberto is a glass artisan who is a master in his trade. Customers are fascinated by how Alberto can take sand and through the furnace and glass-blowing process, transform it into a keepsake that the buyer and future generations can enjoy for decades. In terms of the dramatic transformation of sand into artistic glass, Alberto’s customers are focusing on which way in which the conversion process can be described?
a. Magnitude of change
b. Applicability of the selected conversion process in the global marketplace
c. Status of the selected conversion process in the industry
d. Focus or major resource
