Currently, 70% of customers of a company are women, while the rest are men. The company is planning a re-branding campaign. In order to evaluate the effect of re-branding on the current customer base, they decide to conduct a survey. They randomly select 500 customers and ask them about their opinions on the current brand and their likelihood of continuing to purchase from the company after the re-branding.
What factors should the company consider when analyzing the survey results to ensure they accurately represent the opinions of both male and female customers?
