A generic market is one in which
Multiple Choice
A. One seller has a patent for a superior product and other competitors imitate the leader with inferior products.
B. A number of firms are all offering new or improved products in an effort to increase sales.
C. The market changes often so it cannot be segmented.
D. Products from different industries compete for customers by trying to satisfy the same basic need.
E. No firm can establish a competitive advantage.
