A major reason why the final price may be different than what may result from the remaining steps in the price setting process is
a. competitors' prices are higher and therefore the final price has to be lowered.
b. the final price has to be adjusted to be consistent with industry practices.
c. the price resulting from the other steps in the pricing process is too low.
d. competitors' prices are higher and thus the final price must be raised.
e. customers would not pay a price resulting from a pricing strategy because that price is too high.
