Which of the following is NOT a characteristic that should be possessed by a marketing objective?
a. It should be expressed in clear, simple terms.
b. It should be measurable.
c. It should be consistent with both business-unit and corporate strategies.
d. It should specify a time frame for its accomplishment.
e. It should be open ended in terms of
Which of the following is NOT a characteristic that should be possessed by a marketing objective?
a.
It should be expressed in clear, simple terms.
b.
It should be measurable.
c.
It should be consistent with both business-unit and corporate strategies.
d.
It should specify a time frame for its accomplishment.
e.
It should be open ended in terms of time.
