Many people believe that a firm that puts a pink ribbon on a product is donating money out of its own pocket, at a loss, because it is committed to the fight against breast cancer. That's not to say the employees and executives aren't committed to the cause, but that is not why they do it. . . . As such, the 'so what' argument still dominates most of the conversations about the ethics of pink-ribbon cause marketing. So what if companies make a profit? Isn't it better that they send a little to charity while they're at it? No harm, no foul, right?
a) Frieswick's Sick of Pink
b) Denis Hayes, Earth Day
c) Pure Food and Drug Act
d) OPA Reports on the Consequences of Defense Production
