If, despite the nameless desperation of so many American housewives, despite the opportunities open to all women now, so few have any purpose in life other than to be a wife and mother, somebody, something pretty powerful must be at work. . . . Properly manipulated . . . American housewives can be given the sense of identity, purpose, creativity, the self-realization, even the sexual joy they lack—by the buying of things. I suddenly realized the significance of the boast that women wield seventy-five percent of the purchasing power in America. I suddenly saw American women as victims of that ghastly gift, that power at the point of purchase.
a) The Feminine Mystique, Betty Friedan, 1963.
b) The Sexual Sell by Betty Friedan
c) The Sexual Sell Betty Friedan 1963
d) Ralph Nader, Unsafe at Any Speed, 1965.
