A food-research and consulting firm reported in 2013 that 54% of Americans prefer hot or spicy foods and sauces (Technomic Inc., 2013). Suppose that a condiment company is considering expansion of its dipping sauce product line with a new spicy flavor. The company requested its marketing research vendor to conduct a larger-scale study to test whether consumer taste • preference for spicy flavoring has increased since 2013. The marketing research vendor surveyed 3000 randomly selected adult Americans from its national consumer panel and found that 1680 prefer spicy flavoring, yielding the following statistics.
