We have some relatively new white towels that were getting dirty, so we decided to clean them with bleach (standard Clorox). When we sprayed the diluted bleach on the towels they immediately turned bright purplish pink, but the color faded back to white within seconds. We initially thought it was somehow transferring color from the pink nozzle on the spray bottle, but we noticed the same effect when the diluted bleach was poured directly onto the towels. No harm appears to be done, but what would cause the towel to turn pink, especially since it fades almost immediately?
