Some of the posttest methods for measuring advertising effectiveness are based on how well consumers remember advertising and include (1) recognition tests and (2) recall tests. What is the basic difference between these two approaches?
a) Recognition tests involve identifying the brand, while recall tests involve remembering the message.
b) Recognition tests involve remembering the message, while recall tests involve identifying the brand.
c) Recognition tests measure unaided recall, while recall tests measure aided recall.
d) Recognition tests are used for print advertising, while recall tests are used for broadcast advertising
